See what people are saying about Impossible Foods and our impossibly delicious burger.

Impossible Burger


  • CNBC

    The meatless 'Impossible Burger' makes its first foray outside the US

    Impossible Foods, manufacturer of the plant-based "Impossible Burger," is taking its flagship product to Hong Kong.

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    We Tried White Castle's New Veggie Burger

    White Castle teamed up with Impossible Foods to create a fast food veggie burger that sizzles, smells, and even bleeds like real meat. But how does it taste?

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  • Business Insider

    We compared White Castle's original slider with its new game-changing burger — and the winner is clear

    White Castle is known for its 77-cent beef sliders served in tiny cardboard boxes. But now, the 97-year-old chain is testing out a more vegetarian-friendly option.

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  • Fast Company

    The Plant-Based Impossible Burger Is Now Available As A White Castle Slider

    Now you can grab a $1.99 vegetarian option at the burger chain, as the Impossible Burger looks to expand its reach.

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  • Marketplace

    White Castle is adding a "bloody" veggie burger to its menu

    Fast food chain White Castle is stepping into the plant-base meat game by debuting a new slider from Impossible Foods. The plant-based meat is made from potato protein, coconut oil and wheat protein.

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  • Forbes

    A Veggie Burger Could Be The Solution To Asia's Food Security Dilemma

    Seventy-five million dollars might seem like a lot of money, but it’s chump change for Singaporean…

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  • PBS

    Can these mock meat entrepreneurs fool you with a plant-based burger?

    As attitudes toward meat-eating shift and climate-conscious consumers experiment with alternatives, investors are throwing their money at mock meat startups that are replicating the smell and texture of a meaty burger.

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  • BBC

    Can we eat our way out of climate change?

    Food production accounts for as much global greenhouse gas emissions as all forms of transport combined...

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  • Forbes

    Tasting The Fake Meat That Wants To Save The World

    When celebrity chef David Chang announced that he would be serving the Impossible Burger…

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  • Munchies

    Watch Momofuku Cook Impossible Foods’ Plant-Based Burger that ‘Bleeds’

    Last night, Impossible Foods debuted its long-awaited meat-free burger…

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  • Buzzfeed

    We Tried the “Bleeding” Vegetarian Burger And It Was Actually Good

    We’re honestly wondering if they’re going to be like “PSYCH, THAT WAS ACTUALLY MEAT!”

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  • SF Weekly

    Animal Style

    The vegan burger that bleeds? Or beef without cows? Whatever you call it, the Impossible Burger could revolutionize food.

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  • Vogue

    Meet the Impossible Burger: It Looks and Tastes Like the Real Thing But Is Totally Meat-Free

    A new food frontier has arrived and it looks mighty leafy.

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  • W Magazine

    With the Launch of the Impossible Burger, Veggie Burgers Are Officially In

    Now there's vegan meat that "bleeds."

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  • TechCrunch

    Eating the plant-derived Impossible Burger cooked by Momofuku’s David Chang

    On a random morning, if you’re invited to come watch David Chang…

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  • Vox

    Why this “bloody” veggie burger may become the Tesla of food

    It'll be very hard to effectively combat climate change so long as meat…

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  • Business Insider

    We Just Tried the Impossible Burger

    I am a meat eater. My meat eating is well documented on the internet.

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  • Food and Wine

    Welcome to the Era of Plant-Based Meat

    This burger looks like meat and tastes like meat but it's made entirely out of plants.

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  • Eater

    David Chang Adds Plant Based ‘Impossible Burger’ to Nishi Menu

    Bleeding veggie burger company Impossible Foods — a Silicon Valley…

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  • Mecury News

    Impossible? Fake meat moves beyond burgers

    Silicon Valley startup sees a future of meat-free chicken, lamb, pork and fish.

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  • SF Chronicle

    Oakland is now live!

    Today marks the opening of Impossible Foods’ new East Oakland plant, meaning that the cult veggie burger will soon make its way to hundreds of restaurants nationwide.

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