(FEEDING THE PLANET)
MAKING MEAT FROM PLANTS
Before Impossible Foods, there was meat and there were plants. Back in 2011, we started with a simple question: "What makes meat taste like meat?" Then we figured out how to make it with plants. You know our products. Now, meet the team and technology behind it all.
TINY MOLECULE, BIG FLAVOR.
Heme is what makes meat taste like meat. It’s an essential molecule found in every living plant and animal -- most abundantly in animals -- and something we’ve been eating and craving since the dawn of humanity. Here at Impossible Foods, our plant-based heme is made via fermentation of genetically engineered yeast, and safety-verified by America’s top food-safety experts and peer-reviewed academic journals. Watch more below.
We started by extracting heme from the root nodules of soybean plants, but we knew there was a better way. So we took the DNA from these soy plants and inserted it into a genetically engineered yeast. We ferment this yeast (very similar to the way Belgian beer is made) to produce heme. Why use genetic engineering? Read all about it on Medium.
R&D AT IMPOSSIBLE
Our R&D team is transforming our food system by turning plants into meat. Want to help solve the most urgent challenge facing the world today, and have fun doing it? You’ll fit right in. Visit our careers page below.