People love meat. Like, love love it. But like a lot of people, we were conflicted about how it’s made, and the strain it puts on the environment. So we decided to do something delicious about it.
We’re food aficionados who also happen to be planet enthusiasts. A passionate team of scientists, engineers, chefs, farmers, foodies, and friends, all working to transform the global food system. And our mission is simple: make really really delicious meat that’s good for people and good for the planet. No compromises.
Today we rely on cows to turn plants into meat. There has to be a better way.
Let's Talk About This Burger
If you’re taking the time to read about burgers on a website, we’re going to assume you really like burgers. Well, you’re in good company. In fact, we’ve spent the last five years making sure that every part of our burger – the sights, sounds, smells, textures, and most importantly, flavors – makes meat lovers rejoice.
And because we don’t use animals, we can make it using 95% less land, 74% less water, and with 87% less greenhouse gas emissions. Oh, and without any hormones or antibiotics.
An Insanely Good Burger Made From Sanely Good Ingredients
It’s important to know where your meat comes from. Caring about how meat gets to our mouths is what led us to create the Impossible Burger in the first place.
That’s why our ingredients are simple things you know, like wheat, coconut oil, and potato protein, along with one you might not know – heme. While super abundant in meat, it’s a basic building block of life on Earth, including plants. And it’s the “magic ingredient” that makes our meat look, cook, and taste gloriously meaty.
Welcome to the era of plant-based meat.
You’re trying to do in meat, what Tesla did in electric cars.
The patty sizzles like beef in the pan, which gets my appetite going.