Made by nature with
help from humans

All burger, no beef

Today, we rely on cows to turn plants into meat . We knew there had to be a better way – so we created it. From raw to ready, the Impossible Burger has the look, feel, smell, sizzle, and most important, the taste of a great burger - but made from plants. The burger delivers everything we love about meat, with none of the downsides that come from using cows as factories. This is what rethinking meat looks like.

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